Building a vertical GTM system for a $1.2B global segment
At Amcor, I designed the 5-year EMEA roadmap and created segment playbooks, battlecards, launch toolkits and case studies used by 50+ salespeople.
Separately, I identified an unmet fish-market need and led 6 salespeople to build a $14M pipeline in six months.
Marketing Specialist, Meat EMEA · Paris, France · September 2023–June 2025
At a glance
5-year
EMEA roadmap designed
50+
Salespeople using GTM assets at Amcor
11
EMEA product launches coordinated
$14M
Pipeline from a separate fish-market workstream in six months
Turning segment insight into field execution
Business context
My tasks combined long-term segment planning with field execution. I synthesized market, customer and innovation inputs into a 5-year EMEA roadmap, then translated that direction into reusable GTM materials for commercial teams.
My responsibility
As Marketing Specialist, Meat EMEA, I designed the roadmap, created the enablement assets and coordinated 11 launches by aligning Sales, R&D and technical stakeholders. In a separate workstream, I identified an unmet fish-market need and led six salespeople to build a $14M pipeline in six months.
From insight to repeatable commercial action
What I translated into field-ready action
Strategic direction
A five-year EMEA roadmap synthesizing market, customer and innovation inputs for a $1.2B global segment.
Field enablement
Segment playbooks, battlecards and case studies used by 50+ salespeople at Amcor.
Launch execution
Launch toolkits and cross-functional coordination across 11 EMEA product launches.
How the work translated into value
50+ salespeople
GTM assets used by commercial teams at Amcor, alongside coordination of 11 EMEA product launches.
$14M pipeline
After identifying an unmet fish-market need, I led 6 salespeople to build the pipeline in 6 months.
Amcor Retail Ambassador
Selected as one of 20 Retail Ambassadors from approximately 10,000 employees. Served as Amcor’s cross-division point of contact for Aldi Nord and Leclerc, establishing relationships, organizing meetings and connecting internal and retailer stakeholders.
CAPABILITIES
What this work demonstrates
01 · Vertical GTM
02 · Customer and market intelligence
03 · Sales enablement
04 · Product launches
05 · Cross-functional execution
06 · Commercial opportunity development